Indie-pop wunderkind Will Joseph Cook will call in at Bedford Esquires on Thursday (October 19), as part of his current UK tour.
A while back he announced his new single, the infectious 80s synth pop influenced fan favourite track ‘Treat Me Like A Lover’, taken from his critically acclaimed debut album ‘Sweet Dreamer’, released earlier this summer.
‘Sweet Dreamer’ is 13 songs of technicolour indie pop, fully formed by Will himself across lyrics and music over the past few years, acting as a diary of sorts of his adolescence and teenage years.
Will first began crafting infectious pop songs at the age of 14, inspired by the off-kilter early 00s indie of LCD Soundsystem and Vampire Weekend amongst others.
Quickly finding his own creative lane, he released his first EP You Jump I Run in early 2015 on Duly Noted Records to much critical acclaim.
Will’s ear for a huge hook and intense melody on lead single Message led to the track hitting #1 on Hype Machine and #2 on the Global Spotify Viral Chart.
Follow up EP Proof Enough firmly cemented his status within the indie-pop world, and saw Will employing a more electronic approach, a theme which can be heard throughout the subsequent singles and in to his debut album.
By August 2017, his tracks had been the subject of 17 million streams worldwide.
That's a swell amount...
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