'Selfie Fashion' Nationwide Tour set for MK1 shopping park

Selfie Fashion is coming to MK1 Shopping Park this September, offering shoppers a chance to see the latest autumn fashion trends in a series of live shows and style sessions.
The free one-day event is taking place on Saturday (September 24) between 11am and 4pm as part of the Selfie Fashion nationwide tour.


A fashionable flash mob of dancers will perform choreographed routines every 30 minutes throughout the day, wearing the latest trends from the shopping park’s stylish retailers including Marks & Spencer, Next, New Look, Outfit, River Island and Primark. 

Members of the dance troupe have worked with some of the world’s biggest celebrities, including Beyoncé and Katy Perry.


Stylist and presenter Emma Russell will also be on-hand to take shoppers through the key season trends and how to apply them to different body shape, skin tones and personal styles, whatever the occasion.


And for fashionable fans of the selfie craze, there will be plenty of opportunities to strike a pose and win fantastic prizes using the hashtag #selfiefashion on the day.


“We are very excited to be bringing the Selfie Fashion tour to Milton Keynes this autumn," said Matthew Baddeley, Asset Manager for The Crown Estate.

"As a first of its kind, the event is completely new to the local community and visitors can expect high energy dance performances and incredible fashion displays, as well as offers and prizes from our retailers on site.

"The event is a great example of our ongoing commitment to enhance the shopping experience across our Lifestyle Retail portfolio.”