NEXT will open a new ‘Beauty & Home’ store in Milton Keynes on Friday.
The Milton Keynes Store will take over part of the ormer Debenhams site, and will stock premium brands including Armani Beauty, Bare Minerals, Benefit, Clarins, Clinique, Estee Lauder, GHD, Lancome, MAC, Origins, Too Faced, Urban Decay and YSL. A range of premium beauty services will also be offered.
NEXT recognised the opportunity to develop an extensive premium Beauty business after a successful online collaboration of Fabled by Marie Claire, which launched Beauty on next.co.uk in October 2018.
The aim of the new stores is to create a premium retail environment for Beauty, to complement the offer NEXT already carries through its Online Beauty business.
Alongside this NEXT’s well loved Home and Lingerie collections will be available within the new stores; which will further expand the lifestyle offer available to the local Next customer.
Simon Wolfson, NEXT’s chief executive said: “This is an exciting opportunity to work with existing and new beauty brand partners to create a new force in beauty retailing - bringing our Online business to life through premium store environments in some of the UK’s most important retail locations.”
NEXT is working with its Retail teams and brand partners to open the stores with social distancing guidelines and procedures that are safe for customers and colleagues.
Follow Total MK on Facebook: here and twitter here for breaking news in Milton Keynes
