A group of rescue pets have gone behind the lens to mark the launch of a nationwide appeal, asking animal lovers to donate just 50p to provide a meal to an animal in need this Christmas.
Support Adoption For Pets, the UK’s largest grant giving animal charity, captured the looks on the faces of rescue cats and dogs as they were presented with a much needed meal.
Launched at the start of the month, and running until 24th December, Support Adoption For Pets will be raising money in more than 400 Pets At Home stores across the country to ensure that this year, pets which have been abandoned can enjoy a wide eyed and waggy Christmas - and Milton Keynes branches are involved.
While we Brits are notorious for spoiling our beloved pets, especially at Christmas time, not all are so lucky.
Pets At Home customers shopping for presents for their pets this Christmas will be invited to support the Santa Paws appeal by donating just 50p at the till point, by texting BOWL01 to 70070 or online at www.supportadoptionforpets.co.uk/santapaws
Each donation will help Support Adoption For Pets reach its target of providing 1,500,000 Christmas dinners for abandoned animals, through working with local animal welfare charities and rescues.
Amy Wilson, fundraising manager at Support Adoption For Pets, said: “We hope these pictures make people smile - they perfectly capture the joy that a simple bowl of food can bring to an animal spending Christmas in a rescue.
“Throughout the festive period, we tend to spoil those around us, and our pets are no exception to this. We want to encourage people to give a little extra this Christmas and help us towards our ambitious goal to provide 1,500,000 meals to animals in need”.
Established in 2006, Support Adoption For Pets helps more than 1,000 rehoming centres and animal welfare organisations across the UK by running fundraising events with Pets at Home and awarding grants to pet rescue and rehoming centres.
The 2016 Santa Paws appeal is kindly sponsored by Hill Pets Nutrition. To see the campaign video and find out more, go to www.supportadoptionforpets.co.uk/santapaws
