Today (Friday) Lush in Milton Keynes is launching a limited edition All The Wild Things soap (£5) as part of a global limited edition to support work happening in Australia is response to the devastating bush fires.
Proceeds from the soap will form the Bush Animal Fund, from which grassroots organisations supporting wildlife welfare and habitat restoration can apply for grants.
“The world is watching in awe at the indescribable job being done by Australia’s impressive emergency services, without whom there would be many more human and animal victims of the devastating bushfires that have ravaged our country since September 2019," said Peta Granger, director of Lush Australia and New Zealand.
"We recognise that the road to recovering will be long and difficult. The Bush Animal Fund is a global initiative from which Lush aims to raise much needed funds for grassroots organisations who desperately need community support.
All The Wild Things soap is a limited edition koala shaped version of Lush’s best-selling Outback Mate soap, made with eucalyptus oils and lemongrass.
The Bush Animal Fund will allow eligible grassroots groups working in animal rescue or land restoration to apply for grants to use during the emergency, and for long-term projects focused on rehabilitation of animals and regeneration of habitat.
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