The Broughton Hungry Horse pub in Milton Keynes has changed its name to ‘It’s Coming Rome’ and has undergone an impressive Italian themed makeover in anticipation of England’s quarter final clash on Saturday night.
With many fans unable to travel to Rome for the quarter final match, the Hungry Horse pub - part of Greene King - will take on its new name in support of our boys in white ahead of Saturday’s clash with Ukraine.
Alongside the name change, the pub has donned full Italian décor complete with flag bunting, chef hats, staff aprons branded with the ‘It’s Coming Rome’ slogan, and Italian music playing throughout the pub. Punters visiting the pub to watch the highly anticipated game will be able to immerse themselves in the Italian-themed atmosphere.
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Furthermore, the pub will be renaming one of its ales to ‘It’s Coming Rome’ in the run up to Saturday’s game for customers to enjoy exclusively at the pub.
Mark Fitzsimon, general manager at The Broughton, said: “Saturday’s match is a huge game for England fans. With supporters unable to watch live in Rome, we want to bring the atmosphere directly to the pub, getting our customers in the mood with our Italian makeover!
“Greene King is the home – or Rome – of pub sport and we’re all buzzing to bring the feeling of being at the stadium on Saturday to our pub. It’s going to be an incredible and memorable evening so if you can’t be there, be here. Come on England, it’s coming Rome!”
