Leading British retailer, Debenhams is teaming up with Milton Keynes Theatre to bring Christmas joy to shoppers next week.
The tie up, which is part of Debenhams’ Christmas #YouShall campaign, will see characters from this year’s pantomime – Cinderella - appearing in Debenhams Milton Keynes store on Wednesday (December 20) to give away tickets and spread festive cheer.
Emma Sullivan, theatre director at Milton Keynes Theatre, said: ""We are really excited to be bringing our pantomime cast to Debenhams and bring a taste of the theatre to the high street. Christmas is a magical time in Milton Keynes so we can’t wait to surprise and delight unsuspecting shoppers."
Debenhams #YouShall campaign is running throughout November and December. The TV execution tells the tale of a young woman who loses her shoe, not dissimilar to the panto performances.
The campaign has seen stores up and down the country converted into a glittering ball room scene for the season. Across the company’s 175 UK and ROI store estate, more than 326,500 metres of glitter ribbon, 242,500 baubles, 12,500 twinkle tree lights and 100,000 stars have been used to set the festive scene!
Paul Cassidy, store manager at Debenhams Milton Keynes, said: “Christmas is a truly special time of year for both young and old. We are delighted to be working with Milton Keynes Theatre to bring that extra touch of fun and wonderment to Christmas shopping with a link up that ties so strongly to our Christmas campaign.
"At Debenhams You Shall Find Your Fairytale Christmas.”
Packed with all of the traditional pantomime ingredients, Cinderella at the Milton Keynes Theatre runs from Saturday 9th December to Sunday 14th January. It will feature laugh-out-loud comedy, stunning scenery, beautiful costumes and plenty of boos and hisses.
Read our Cinderella review here
And our interview with Gok Wan here
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