Little Tikes has today (Monday) launched its ‘Little Trikers’ campaign with Olympic Gold Medallist and father-of-one Greg Rutherford.

The aim is to get more families out and about this summer, and Woburn-based Greg, his partner Susie and son Milo were at Willen Lake to show mums and dads some simple ways to enjoy the great outdoors and make the most of precious family time.

Today’s launch follows an independent survey of 2,000 UK parents, commissioned by Little Tikes, which reveals families feel fed up with the lack of quality family time together, with the average mum or dad experiencing seven pangs of guilt each week!

Greg is calling on everyone to make the most of the sunshine and go for a walk, release some happy hormones endorphins and feel fit, strong and inspired.

I am delighted to be supporting the Little Trikers campaign,” Greg said.

It’s about making the most of the time you have as a family.

Walking with your child using a Little Tikes Trike is a great, gentle exercise that everyone can do. It’s an ideal way to spend quality time together, smile and laugh and feel great and we can’t wait for Milo to really enjoy his Trike as he turns nine months this month!”

We are thrilled to be working with local hero Greg,” said Michelle Lilley from Little Tikes.

He continues to wow the nation with his winning performances and now he’s helping us to inspire the next generation!

We want our Little Trikers activity to get parents excited about going outside with their Trikes, feeling fit and happy and enjoying their precious time together – creating those special moments that will be remembered for a lifetime!“ Greg’s Top 5 Tips for making the most of the great outdoors this summer:

  1. Go as a family – You can walk and talk at the same time and enjoy exercising and spending time together. This is a great idea for meeting up with other family members as well as friends.
  2. Watch your steps – It’s recommended you walk 10,000 steps every day. Use an app or a pedometer to measure how many steps you do. Going out with your child in a Trike, you will probably find you are surprised by just how many steps you’ve taken!
  3. Look up – It may sound obvious but it’s important to take stock of your surroundings, feel inspired the nature all around you.
  4. Walk tall – Walking is a great gentle exercise and if you walk tall and pull your tummy you can help improve your posture too.
  5. Change it up – Don’t do the same route all the time, you will lose motivation and give up. Go to the park, walk around the block or in town. Check out walks from other parents on Twitter and Instagram with #toptriketrails.
Little Tikes is encouraging families from across the region to join in and enter a competition to win one of 50 4-in-1 Sports Edition Trikes Simply log on to www.littletikes.co.uk and choose the personality that best suits your Little Triker.