A new Early Learning Centre ‘shop in shop’ is now open at Marks & Spencer in MK1.
The dedicated area will stock Early Learning Centre’s best-selling toys, designed to support children’s learning and development. It offers a fun shopping experience for the whole family, with interactive play tables complete with Happyland products for little shoppers to enjoy.
M&S Milton Keynes is one of 10 stores nationwide to welcome Early Learning Centre this August. The opening follows the expansion to stores in Easter this year, after initially launching on M&S.com at the end of 2020, where product proved popular with shoppers.
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“We’re delighted to have been chosen as one of the new stores across the country to be home to Early Learning Centre here at M&S Milton Keynes," said MK1 store manager Andy Linley, "The team and I can’t wait to welcome families to our new interactive shopping experience, where little shoppers will be greeted with fun in-store activities to enjoy. We’re proud to serve Milton Keynes families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services.”
The partnership with Early Learning Centre is part of the ‘Brands at M&S’ strategy which offers customers access to a carefully selected group of brands and all the advantages of shopping with the M&S platform.
The brand curation, which is predominately online, is a mix of complementary products and areas M&S doesn’t have an extensive own brand range – such as toys.
