Hundreds of families turned up to Frosts in Woburn Sands to welcome Santa and his reindeer on Sunday.
The garden centre entertainment was further swelled by ice themed stilt walkers and roller skating Christmas trees.
As for the man in red, he arrived not by sleigh, but by classic red bus!
The event marked the start to Christmas at Frosts and officially opened Santa’s Grotto.
“Each year, Santa’s arrival grows, and it is wonderful to see so many happy faces line the entrance to welcome Santa,” said managing director James Frost.
“Our grotto this year is simply amazing and we think families are going to love the new experience, even more than last year. Our display in the centre is also very magical with twinkling lights everywhere and a giant polar bear eager for a Christmas selfie!”
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