CINEWORLD MK ANNOUNCES ARRIVAL OF NEW 'SENSE-ATIONAL'CINEMATIC EXPERIENCE - 4DX

Cineworld MK will be home to the first-ever 4DX cinema in the UK, which launches on January 30.

The new auditorium has taken a total of five months to complete and includes 140 seats plus a curved screen measuring at an incredible 5.8m x 10.5m – bigger than a double decker bus.

Providing a revolutionary cinematic experience which stimulates all five senses, the new 4DX auditorium will include high-tech motion seats and special effects including wind, fog, lightning, bubbles, water, rain and scents, in both 2D and 3D formats, which work in perfect synchronicity with the action on screen – creating the most unmissable and exhilarating cinematic experience yet.

We are incredibly excited to be bringing this revolutionary cinematic experience to the UK,” said Cineworld chief executive Mooky Greidinger.

Cineworld Milton Keynes will be our first location among many others to come.  In 4DX, cinema-goers will become a part of the action as sounds, lights and special effects thrill them in their seats.

At Cineworld, we are committed to differentiating ourselves – ensuring we are at the forefront of innovation and technology, while giving our customers the most enhanced cinematic experience there is.

"This amazing new venture, in addition to our other offers, such as IMAX, Superscreen, VIP auditoriums, D-Box and now 4DX, allows our customers to choose not only which movie they wish to see, but also how they want to watch it.”

We’re delighted to be the first Cineworld cinema to be bringing 4DX to not only the people of Milton Keynes, but also the UK,” added Mark Johnson, general manager at Cineworld Milton Keynes.

"We can't wait to see people's reactions."