Beauty and designer fragrance retailer Beauty Base launched its second store outside London over the weekend at centre:mk.
Located on Crown Walk, the new 5,524 sq ft store will showcase the largest self service array of beauty products and designer fragrances from leading brands including Gucci, Dolce & Gabanna, Marc Jacobs, Jimmy Choo, Issey Miyake, Hermès, Clarins, Lancôme and Shiseido to name a few.
Beauty Base currently operates through its online shop and several high-end premium stores within London and Bracknell.
Beauty Base’s company director said: “Milton Keynes is a key location for our brand and we wanted our second store in the region to be at a destination with fantastic brands and an appealing environment, especially as centre:mk attracts a high volume of visitors in a strong catchment.
"We look forward to working with the centre:mk, and making our new store the premier beauty and fragrance destination in Milton Keynes.”
Centre director, centre:mk Kevin Duffy added: ‘We’re very proud of our strong beauty offering here at centre:mk and welcome Beauty Base as they further enhance the range of cosmetic and designer fragrance brands available to our guests.
"The new store opening comes at the perfect time for them with peak footfall expected over the coming weeks in the lead up to Christmas’.
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