A groundbreaking vegan poster campaign promoting the benefits of a cruelty-free lifestyle has launched in Milton Keynes.
Go Vegan World ads are now appearing on buses, taxis and billboards.
The ‘Go Vegan’ campaign features powerful, highly thought-provoking messages and the award winning advertising campaign is designed to encourage people to question the notion that humans are better than other animals; and to help them think seriously about the ethics of continuing to use animals as food, clothing, entertainment, and for research.
Through striking digital video and stills, the advertising will be targeting shoppers and city traffic across the new city.
The campaign is being run by the Eden Farm Animal Sanctuary and is part of an international campaign that is currently touring the UK, following a successful launch in Scotland.
There is also a growing body of research that shows that a switch to a vegan lifestyle would also benefit the environment and human health and help alleviate world hunger.
Sandra Higgins founded Eden Farmed Animal Sanctuary in 2008. It was the first vegan sanctuary in Ireland and is now home to more than 100 residents, all of whom have been rescued from human use. Many of the animals housed there, feature in the current campaign.
In 2012 she founded Matilda's Promise, an Animal Rights and Vegan Education Centre dedicated to the memory of one of Eden's first residents. In 2015 she founded Go Vegan Ireland, a public educational advertising campaign which quickly developed into the international campaign Go Vegan World.
Sandra's interest in animal rights stems from her previous career as a psychologist specialising in trauma. In 2008 she was asked to care for two orphaned lambs, which had a profound change on her life and work and lead her to further research just how animal products are sourced.
“Most people are pleasantly surprised to find that it is easy and enjoyable to be vegan, especially when motivated by our deepest values of justice and fairness, Sandra said.
You can research the issues highlighted by downloading the campaign’s Free Vegan Guide here
